Consumers are happy when products flow nicely, whether the items are tubes of toothpaste or bottles of shampoo, while people in open-science research and private industry, respectively, like workflows that result in better problem-solving and higher profits.   A new program from the Extreme Science and Engineering Discovery Environment (XSEDE) called the Industry Challenge brings the scientific and industrial communities together in multidisciplinary collaborative teams and connects them with XSEDE's world-class advanced digital services.” The Industry Challenge solicits open science proposals that are fundamental to modeling and simulation problems in industry," said David Hudak, director of the program. "By solving these basic problems, we hope industry will advance." To read further, please visit https://www.xsede.org/open-science-and-industry-collaboration.